Amazon’s Starlink rival just got a new name: Amazon Leo

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Amazon’s Starlink rival just got a new name: Amazon Leo

After seven years, Amazon’s satellite internet service, formerly Project Kuiper, has been officially named Amazon Leo, announced on November 13, 2025.

The new name, Amazon Leo, references Low-Earth Orbit (LEO), an orbital region situated at an altitude of 1,200 miles (2,000 kilometers) or less, where Amazon’s constellation of 153 satellites currently operates. The prior codename, Project Kuiper, referred to the Kuiper Belt, an asteroid belt beyond Neptune in the outer solar system.

Amazon plans to launch over 80 missions, deploying approximately 3,000 spacecraft. The project has executed six launches to date, three of which utilized SpaceX Falcon 9 rockets, carrying a total of 72 satellites into orbit.

Amazon states that Leo will “extend fast, reliable internet to those beyond the reach of existing networks.” This initiative will compete with SpaceX’s Starlink, which recently surpassed 10,000 satellites launched. The deployment of tens of thousands of satellites by these services could introduce issues, including increased orbital debris, greater collision risks, and potential hazards for manned space missions.


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