Apple launches new partner program with reduced rates for mini apps
Apple introduced the Mini Apps Partner Program on Thursday, November 13, 2025, offering a 15% commission rate on in-app purchases for mini applications.
A mini app is defined by the iPhone maker as a self-contained experience built with web technologies like HTML5 and JavaScript, distributed within a larger, native app. Apple has supported this technology on the App Store for nearly a decade; however, this marks the first instance of a reduced commission being offered for mini app transactions.
In 2017, Apple incorporated guideline 4.7 into its App Review Guidelines, outlining specific requirements for mini apps. This guideline permits developers to feature mini apps, mini games, streaming games, chatbots, plug-ins, and game emulators that offer software not included in the main app’s binary. It also details the processing of sensitive data and filtering of objectionable material, consistent with native apps.
To qualify for the program, the main app must be available on iOS or iPadOS and hosted on the App Store. It must also comply with the Apple Developer Program License Agreement and existing App Review Guidelines, including those pertinent to mini apps.
The program necessitates that apps incorporate specific Apple technologies, such as the Advanced Commerce API and Declared Age Rating API, to ensure age-appropriate content. Additionally, developers must utilize Apple’s in-app purchase system and transmit user in-app purchase information to Apple when refund requests occur.
Apple promotes the program as a means for developers hosting mini apps and games to expand their business on the App Store. It also encourages developers to adopt Apple’s technologies, including its trust and safety tools, by providing the benefit of a reduced commission. This reduced rate allows developers to reinvest in their mini app programs.
Moreover, the program ensures Apple maintains its ability to collect commissions from mini applications as the market evolves with new experiences.
Currently, various native iOS apps host mini apps, including messengers like LINE and WeChat, and gaming platforms like Discord. Recently, AI providers have entered the mini app sector. ChatGPT, for instance, launched apps within its chatbot, enabling users to interact with services such as Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva. This platform’s evolution has led to speculation that it could impact the App Store’s business model if app engagement and transactions shift to ChatGPT.
Bloomberg reported that Apple and Tencent reached an agreement for a 15% commission on mini apps within WeChat, although it did not state that the program would be accessible to other developers.
Developers seeking to join Apple’s Mini Apps Partner Program must submit a request, providing details about their host app, eligibility, and the mini app. They must also accept the program’s terms and conditions. Once prepared, the app is submitted for review. Apple already requires app developers to supply a manifest for software and metadata review, along with links to any mini apps offered.
In-app purchases within mini apps qualify for the reduced commission if they involve digital goods and services, including consumable, non-consumable, auto-renewable subscriptions, and non-renewing subscriptions, as specified by Apple.
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