Apple to expand App Store search ads starting March 3
Apple will begin displaying additional ads in App Store search results on Tuesday, March 3, 2025. The change expands ad placements beyond the top position to further down the list, providing advertisers more opportunities to reach users after searches that precede nearly 65 percent of downloads.
Apple shared details on an advertising help page. The company first stated last month, in February 2025, that it planned to increase the number of App Store ads. A developer email, viewed by MacRumors, confirms the rollout date of March 3.
Apple explains the role of search in app discovery. “Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search,” the company states. This statistic underscores search as a primary mechanism for users to locate apps.
To capitalize on this, Apple Ads will introduce more advertisements. “To help give advertisers more opportunities to drive downloads from search results, Apple Ads will introduce additional ads across search queries,” Apple notes. These ads target related apps based on user queries.
Previously, such ads appeared only at the top of search results. Now, they will integrate further down in the results list. This adjustment increases visibility for promoted apps amid organic listings.
App Store operations contribute substantially to Apple’s services business. Revenue derives from every transaction, including app downloads and in-app purchases. Additional income comes from selling ad space to companies seeking access to App Store users.
Apple has expanded ad placements gradually. In 2022, the company added ads to the Today tab. That section already features editorial curation, which functions as a form of marketing alongside promoted content.
Bloomberg reported in 2025 that Apple planned to introduce ads to Apple Maps. This indicated further intentions to extend advertising across platform features.
In April 2025, Apple rebranded its advertising business from Apple Search Ads to Apple Ads. The change signaled preparations for broader ad placements to connect partners with customers.
Apple possesses billions of devices worldwide. Each includes pre-installed default apps, creating prime spaces for advertisers to engage users directly through familiar interfaces.
Featured image credit
FAQs
Frequently Asked Questions
What is a Premium Domain Name? A premium domain name is the digital equivalent of prime real estate. It’s a short, catchy, and highly desirable web address that can significantly boost your brand's impact. These exclusive domains are already owned but available for purchase, offering you a shortcut to a powerful online presence. Why Choose a Premium Domain? Instant Brand Boost: Premium domains are like instant credibility boosters. They command attention, inspire trust, and make your business look established from day one. Memorable and Magnetic: Short, sweet, and unforgettable - these domains stick in people's minds. This means more visitors, better recall, and ultimately, more business. Outshine the Competition: In a crowded digital world, a premium domain is your secret weapon. Stand out, get noticed, and leave a lasting impression. Smart Investment: Premium domains often appreciate in value, just like a well-chosen piece of property. Own a piece of the digital world that could pay dividends. What Sets Premium Domains Apart? Unlike ordinary domain names, premium domains are carefully crafted to be exceptional. They are shorter, more memorable, and often include valuable keywords. Plus, they often come with a built-in advantage: established online presence and search engine visibility. How Much Does a Premium Domain Cost? The price tag for a premium domain depends on its desirability. While they cost more than standard domains, the investment can be game-changing. Think of it as an upfront cost for a long-term return. BrandBucket offers transparent pricing, so you know exactly what you're getting. Premium Domains: Worth the Investment? Absolutely! A premium domain is more than just a website address; it's a strategic asset. By choosing the right premium domain, you're investing in your brand's future and setting yourself up for long-term success. What Are the Costs Associated with a Premium Domain? While the initial purchase price of a premium domain is typically higher than a standard domain, the annual renewal fees are usually the same. Additionally, you may incur transfer fees if you decide to sell or move the domain to a different registrar. Can I Negotiate the Price of a Premium Domain?
In some cases, it may be possible to negotiate the price of a premium domain. However, the success of negotiations depends on factors such as the domain's demand, the seller's willingness to negotiate, and the overall market conditions. At BrandBucket, we offer transparent, upfront pricing, but if you see a name that you like and wish to discuss price, please reach out to our sales team.
How Do I Transfer a Premium Domain?
Transferring a premium domain involves a few steps, including unlocking the domain, obtaining an authorization code from the current registrar, and initiating the transfer with the new registrar. Many domain name marketplaces, including BrandBucket, offer assistance with the transfer process.
