Google Finance said Thursday it will begin showing live data from Polymarket and Kalshi in the coming weeks, starting with Labs users, so people can ask about future events and tap the wisdom of the crowd.

The integration will surface current market probabilities directly in the search box and chart how those odds change over time. Ask a question like what will GDP growth be for 2025, and Google will display the latest pricing from these markets alongside recent shifts in sentiment.

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Google framed the move as a way to bring event odds into everyday workflows for investors, researchers, and the crypto crowd that already tracks market implied probabilities across rates, elections, sports, and macro.

The tie-up lands as both platforms scale. Polymarket drew a recent investment from Intercontinental Exchange that valued the company around $9b.

Kalshi raised $300m at a $5b valuation, signaling growing institutional interest in event contracts.

Adoption has widened beyond finance. In October, Polymarket and Kalshi became the first officially licensed prediction markets of the NHL, a milestone that put more pressure on incumbent wagering apps like DraftKings and FanDuel to respond.

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Once access switches on, Google Finance users will be able to ask questions in natural language and receive relevant market data in line. That includes point-in-time probabilities and historical ranges that show how views evolved around key headlines.

Brokerages are leaning in as well. Robinhood partnered with Kalshi in August to offer contracts on professional and college football, then expanded the slate. On the latest earnings call, CEO Vlad Tenev said prediction markets are on fire, pointing to rapid user uptake.

Volumes back that up. Weekly turnover across prediction markets topped $2b in late October for the first time, led by Polymarket’s sports boards and a busier slate of news-driven questions.

Regulatory positioning is shifting too. Polymarket, once restricted from serving the US after a 2022 CFTC action, re-entered the conversation this year by acquiring a venue with a Designated Contract Market license, paving the way for compliant US access.

Prediction Prices Could Become A Core Market Metric If Google’s Rollout Succeeds

Competition is building. Bloomberg reported this week that Gemini is preparing to launch prediction market contracts, subject to regulatory approval, with plans to move as soon as possible once cleared. That would place the exchange alongside Kalshi and Polymarket in a fast-growing category.

For crypto-native traders, the Google integration could tighten the loop between price discovery and public data. Market odds that once lived on specialized sites will sit a search away, creating a broader funnel for event-driven trading and risk hedging.

If the rollout lands smoothly, prediction prices may become another default data point next to stock quotes, bond yields and exchange rates. For a market that prizes real-time signals, crowd-sourced probabilities could become part of the daily toolkit.

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