Google now scouting for AI innovators with its rolling AI Futures Fund
Google announced the launch of its AI Futures Fund on Monday, a new initiative to invest in startups building with the latest AI tools from Google DeepMind, the company’s AI R&D lab.
The fund will back startups from seed to late stage, offering varying degrees of support. This includes early access to Google AI models from DeepMind, the ability to work with Google experts from DeepMind and Google Labs, and Google Cloud credits. Some startups will also have the opportunity to receive direct investment from Google.
“The AI Futures Fund doesn’t follow a batch or cohort model,” a Google spokesperson told TechCrunch. “Instead, we consider opportunities on a rolling basis — there’s no fixed application window or deadline. When we come across companies that align with the fund’s thesis, we may choose to invest. We’re not announcing a specific fund size at this time, and check sizes vary based on the company’s stage and needs — typically early to mid-stage, with flexibility for later-stage opportunities as well.”
The AI Futures Fund already has some case studies, including the meme-making platform Viggle and the webtoon app Toonsutra, which participated in the program. Startups can apply starting May 12.
What to expect from Google I/O 2025 in a nutshell
This initiative is part of Google’s broader efforts to support the next generation of AI talent and scientific breakthroughs. Last November, Google.org announced a $20 million cash commitment to researchers and scientists working in AI. In September, Google CEO Sundar Pichai announced a $120 million Global AI Opportunity fund to bring AI education and training to more places worldwide.
Google.org also launched a $20 million generative AI accelerator program to support nonprofits developing AI tech. Additionally, Google has its Google for Startups Founders Funds, which supports founders from various industries and backgrounds, including AI companies.
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