Google Search gets an AI-powered web guide
Google is testing a new feature in its Search Labs program called Web Guide, which aims to move beyond the traditional “wall of blue links” by using artificial intelligence to organize results into categories. The new tool is designed to make it easier for users to navigate the results of broad search queries.
Available now for opted-in Search Labs users under the “Web” tab, the feature automatically groups links into relevant sections. For example, a search for “how to solo travel in Japan” might be categorized into sections like “Comprehensive guides” and “Personal experiences and tips from solo travelers,” allowing users to more quickly find the specific type of information they seek. Users can toggle back to the classic, uncategorized view at any time.
Video: Google
According to a Google blog post, Web Guide is powered by a custom version of its Gemini AI model and a technique called “query fan-out,” which runs multiple related searches in the background to gather and sort a wider range of content.
While currently an experimental feature, Google has indicated that it may expand this AI-organized layout to the main search results page and other areas in the future, pending feedback from the current test.
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